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How to make sure companies ensure targeted advertising ethics?
Personalization is a powerful marketing tactic, often appreciated by customers. But it has some downsides worth knowing. While personalization and targeted advertising provide many advantages, the...
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Customer segmentation advantages in the telecom industry
Telecom companies gather different kinds of data to make sure their services answer customers’ needs. So the service providers must keep the consumers happy and maintain their happiness to make sure...
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Data monetization helps reduce customer churn in the telecom industry
With mobile operators fiercely trying to differentiate themselves by offering more competitive rates and services, customer engagement and brand loyalty are on a loose end. Even before the COVID-19...
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The big impact of Big Data on the telecom industry
The rise of smartphones and other mobile devices has increased the volume of data flowing through telecom operators’ networks. It is necessary that telecom companies process, store, and extract...
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Real-time action – SMS alerts campaign in Oman
Making our solutions useful during difficult times is what truly makes our work meaningful. During the recent cyclone “Shaheen” crash in Oman, we also needed to act quickly to succeed. TASIL was once...
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Why you should use behavioural segmentation in the telecom sector?
We wrote about the importance of customer segmentation in the telecom industry before. This time we wanted to expand the topic a little more and put our focus on behavioural segmentation. Placing...
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How using Big Data in marketing increases your company’s revenue?
Nowadays, consumers can be reached at all times. As they move among their devices and various digital channels, they create multiple touchpoints across different online and offline mediums. To...
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SMS marketing is still very effective (2022 update)
SMS will always be an effective way to reach customers with personalized communication and significantly low marketing cost. Our previous article about SMS marketing listed its main advantages and...
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Customer data collection – generate valuable insights into your customers
Data analytics is continuously increasing, and businesses that use it are benefiting by drawing new insights from it, constantly collecting and analysing various customer data. Customer data...
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How to become a data-driven organization?
Research shows that companies that understand the value of using data in their strategy are more likely to retain their current customers, acquire new ones and make a more significant profit. But what...
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